What’s New — Testy Testimonials

You work hard to build a business that gives you satisfaction. But what if that satisfaction doesn’t extend to your customers? And what if those dissatisfied customers air their beefs to the entire world, via Yelp or Facebook? Negative comments and reviews can hurt your business, so you must address them. But there’s a right way and a wrong way, says Deirdre Campbell, managing director of Victoria–based communications firm Beattie Tartan. To find out which is which, click here or on the icon above to read my latest piece for Rogers’ Business Forum.

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