These days, you can’t park yourself at your city-bus bench without confronting the smiling face of your local realtor. These ads are everywhere, so it must be the sign of an effective outdoor marketing strategy, right? Not really. At least not according to our expert. To read more of my latest piece for Rogers Connected For Business magazine, click here or on the icon above.
Imagine the horror of having to wait until morning to gather around the water cooler to dissect and debate the latest macabre zombie massacre, the way TV fans used to do back in the “Who Shot JR?” era. And imagine doing it around, you know, an actual water cooler. Today we just wait for the end credits to roll right into an after show, those post-mortem round-ups of buzz-worthy TV series such as Downton Abbey, The Walking Dead and Bates Motel. To read more about after shows, in my latest piece for Connected Rogers, click on the icon above or here.
A verbal contract isn’t worth the paper it’s written on, goes the adage. While it’s unlikely that most small-business owners will ever be on the hook for breaking an oral agreement, as Mark Zuckerberg was – for $65 billion – when the Winklevoss twins claimed he stole their social-network idea, legal mistakes can be costly. Read on to learn how to avoid them by clicking here, or on the icon above.
Growing up in what he calls “beautiful and utopian” rural British Columbia, Pablo Schreiber never imagined he’d one day be famous for portraying a sadistic prison guard with the moniker “Pornstache”. The Orange is the New Black villain had hoop dreams, and the taller he grew the better his shot at playing for a big-time NBA team. So, at 6-foot-4, he enrolled at the University of San Francisco with the goal of scoring a spot on a Division 1 team. But when he didn’t make the cut, he traded the court for the stage, and headed for Pittsburgh’s Carnegie Mellon University to study theater. “It was acting or nothing else. I didn’t have any other skill sets to fall back on,” says Schreiber, 36. To read more about the nice guy (really!) from Winlaw, B.C., my latest piece for Emmy Magazine, click on the image above.
Thirty years ago, when Rasha and Stephanie Drachkovitch founded their company, they called it 44 Blue Productions, after a good luck play in high school football. So it made sense that they would kick off their reality programming with syndicated sports shows, including Bob Uecker’s Wacky World of Sports. The good luck play held; the show was a winner. So when the Drachkovitchs branched out into action-adventure, lifestyle and documentary programming, they pushed their luck, going boldly where no camera had gone before: to dangerous places, places like prisons and war zones and pirate-infested waters. “We were creating a reputation as extreme human condition producers,” says Rasha from 44 Blue’s Studio City offices. No kidding. To read more, click on the image above to go to my latest story for Emmy Magazine.
These days, the trend to document anything sauteéd, smoked, baked and broiled to keep the delicious memories of a good meal alive is gaining steam. But you want the shots to be a feast for the eyes and not to gag with a spoon. For my latest piece in Connected Rogers, Melissa Hartfiel –food stylist, writer and photographer for eyesbiggerthanmystomach.com and co-founder of Food Bloggers of Canada– shares six tips for taking food photos good enough to eat. Savour them by clicking here, or on the icon above.
Everybody’s doing it. From Michelle Obama to Kim Kardashian (who even offers a tutorial featuring the finer points of duck face) to, well, anyone with a smartphone, really. They’re digital self–portraits, better known as selfies, a term that has become so ubiquitous that Britain’s Oxford University Press named it 2013’s word of the year. People have gone snap happy because they can control their own image. But just because you can do it doesn’t mean you should do it badly. Check out the four tips for smile-worthy selfies by clicking on the icon above, or here.