What’s New — Testy Testimonials

You work hard to build a business that gives you satisfaction. But what if that satisfaction doesn’t extend to your customers? And what if those dissatisfied customers air their beefs to the entire world, via Yelp or Facebook? Negative comments and reviews can hurt your business, so you must address them. But there’s a right way and a wrong way, says Deirdre Campbell, managing director of Victoria–based communications firm Beattie Tartan. To find out which is which, click here or on the icon above to read my latest piece for Rogers’ Business Forum.

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What’s New — Survey Says!

How would my customers grade their experience with my company? Glad you asked. According to William Schatten, vice–president of Research & Analytics for Toronto’s Forum Research Inc., whether you’re launching a new product or service, or just want to check in, customer surveys help you take the pulse of your patrons and gain valuable insight about their likes and dislikes. For more on his do’s and don’ts for getting the most out of your Q’s and A’s, click here or on the icon above to read my latest piece for Rogers’ Business Forum.

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What’s New — Practical Productivity

With all that needs to get done in a day, entrepreneurs can sometimes feel like they’re running on a treadmill, getting nowhere. But with a well–defined plan, a little organization, some time–management skills and a cold shower, they can go the distance without breaking a sweat. To find out how, click here or on the icon at left to read my new piece for Rogers’ Business Forum.

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What’s New — Motivation Methods

“Dreams get you started, discipline keeps you going,” said author and motivational speaker Jim Rohn. Successful entrepreneurs get it and live it, but even the most dedicated can succumb to distraction. Burnout, boredom, fatigue – even a beautiful sunny day – can derail discipline and focus. For tips on getting your caboose back on track, click here or on the icon above to read my latest piece for Rogers’ Business Forum.

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What’s New — Remote Control

Vancouver entrepreneur Devon Brooks offers tip, tools and techniques for staying focused and productive while on the road. From time-blocking to setting boundaries on her availability to scheduling breaks to utilizing video conferencing service Zoom, Brooks is in remote control. Click here or on the icon above to read more in my latest piece for Rogers Business Forum.

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What’s New — Innovation Strategy

Global competition has made innovation more vital than ever. But how can small-business owners – especially those launching a new product or service – be innovative and sustain that momentum over time? The first step is to implement an innovation strategy, then make innovation part of a continuous process. To find out how, read my latest piece for Rogers’ Business Forum, link here or on the icon above.

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What’s New — Cher Jones’ Social Strategy

For social media trainer and personal branding coach Cher Jones, technology is “hard–wired” into her DNA. She’s been using social media, she says, since before Myspace was the hottest new thing. Today, as head of Socially Active Training, Jones teaches organizations such as the City of Toronto, Lean In Canada, CBC and SheEO how to create a powerful, personal brand; nail effective social media content; and avoid becoming a “procrastepreneur” so you can fully propel your business now. To read more in my latest piece for Rogers’ Business Forum, click here or on the icon above.

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