Amid the chaos and uncertainty of those first few months after COVID struck in the spring of 2020, business owners scrambled to enforce safety mandates, reduce output, and furlough staff, all while their revenues dried up and their futures looked bleak. Government supports helped briefly, but many entrepreneurs knew they’d have to pivot just to survive. And, much to their own surprise, many of them even thrived.
From restaurants shifting in-house dining to take-out, to in-class yoga sessions transitioning online, to in-person medical and business consultations becoming virtual, to hands-on workshops going digital, companies were able to reach a broader audience and tap whole new markets. For Jeffrey Moss, founder of Mississauga-based Moss LED, which provides custom lighting products for film, television and live entertainment, his saving grace came from the heart, literally. When the curtain dropped on the entertainment industry, demand for his lighting was snuffed. Anxious to avoid laying off his staff, he racked his brain for ways to keep them working. His lightbulb moment came courtesy of his own backyard. And so Our Glowing Hearts was born. To read all about it, click here to go to my latest piece for Postmedia’s Healthing column.
Robin Roberts 